Telegraph.co.uk | The Ashes 2013: forget the hype and hoopla - let the sport do the work Telegraph.co.uk It is terribly American, this encroachment of extraneous hype into our sporting showpieces. My teeth still grind at the memory of the soundtrack to the NBA game at the O2 Arena last autumn, with every alley-oop by the New York Knicks set to a blast of ... |