zaterdag 14 september 2013

The Epic Face-Off in Copywriting: Hype vs. No-Hype [Infographic] - MarketingProfs.com (subscription)








MarketingProfs.com (subscription)



The Epic Face-Off in Copywriting: Hype vs. No-Hype [Infographic]

MarketingProfs.com (subscription)

A client refuses even to test the marketing copy written for him, for instance, objecting to the hard-sell style and saying it would damage his company's image. A chorus of copywriter colleagues then chimes in, calling the client a traditionalist idiot ...