Pro Athletes Go Way Back in Time to Hype the Ultramodern Sports Drink ... - Adweek

Adweek

Pro Athletes Go Way Back in Time to Hype the Ultramodern Sports Drink ... Adweek BodyArmor fields an impressive lineup in "This Is Now," a cute commercial that positions the brand as an alternative to established players like Gatorade and Powerade. Director Brian Ford and production company Schema Media strove "to make sure we had ...